Restoring sleep for 3 billion people worldwide
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1.5% INVESTOR PROCESSING FEE
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45% of adults lose sleep to snoring and sleep apnea.3 We invented Smart Nora to fix our own sleep issues, and took it upon ourselves to fix sleep deprivation for good!
Snoring and apnea are common, but not normal. They are linked to cardiovascular disease and mental health problems.4 Sleep deprivation in the US alone costs up to $433 billion a year.5
The sleep health market is littered with uncomfortable and ineffective products. We believe the market is underdeveloped and ready for new thinking.
45% of adults lose sleep to snoring and sleep apnea.3 We invented Smart Nora to fix our own sleep issues, and took it upon ourselves to fix sleep deprivation for good!
Snoring and apnea are common, but not normal. They are linked to cardiovascular disease and mental health problems.4 Sleep deprivation in the US alone costs up to $433 billion a year.5
The sleep health market is littered with uncomfortable and ineffective products. We believe the market is underdeveloped and ready for new thinking.
Less sleep
disruptions
More rested
upon waking up
Reduction in loud snoring
Smart Nora uses machine learning technology to consistently and seamlessly deliver “positional therapy”, a proven method for addressing snoring and sleep apnea. Our A.I. predicts snoring and creates gentle motions to reposition your head, restoring normal breathing—all without any electronics in your pillow.
Exclusive Perk: Investors will receive a
Nora Gen 2 ahead of retail availability.
*For investments of $2K and above.
Less sleep
disruptions
More rested
upon waking up
Reduction in loud snoring
A remarkable 30x revenue to funding ratio.
With more than 100,000 units sold, we have scaled from concept to market leadership with strategic funding, including from Smart Nora customers, demonstrating an ability to create substantial returns on investment.
Watch: Smart Nora CEO celebrates 100,000 units milestone with Harley Finkelstein, President of Shopify.
Watch: Smart Nora CEO celebrates 100,000 units milestone with Haley Finkelstein, President of Shopify.
Smart Nora is poised for rapid expansion with major distribution agreements and FSA/HSA eligibility.
With a total addressable market of $3.7B by 2032 (7.12% CAGR) our B2B Benefits go-to-market strategy targets employer groups.6
Our digital ecosystem will integrate sleep insights with partners to deliver comprehensive lifestyle and wellness solutions.
The global sleep market will double by 2032.
of people stop using their CPAPs within a year.9
of people stop
using their CPAPs
within a year.9
Smart Nora targets those who can not tolerate invasive solutions such as CPAP.
of sleep apnea
cases are still undiagnosed.10
of sleep apnea
cases are still undiagnosed.10
There will be an unprecedented rise in awareness and demand for sleep apnea solutions. In 2024 both Apple and Samsung launched new consumer grade apnea detection features.11
Reference 12,13,14
Reference 12, 13, 14
“Positional Therapy is effective in reducing sleep apnea events and breathing interruptions. Smart Nora packages this modality in a very comfortable product.”
Sleep NeuroScience, Ex-Apple, Ex-Philips, Keynote Speaker
“Positional Therapy is effective in reducing sleep apnea events and breathing interruptions. Smart Nora packages this modality in a very comfortable product.”
Sleep NeuroScience, Ex-Apple, Ex-Philips, Keynote Speaker
The sleep industry has seen some spectacular exits, IPOs, and partnerships with tech giants resulting in large payouts for early investors. We believe these are the early days and even larger valuations are on the horizon.
Smart Nora is backed by powerhouse investors: Brian Scudamore, who's built $1B revenue in consumer brands, WeShall Investments with breadth of experience across tech startups and Santa Barbara Angels Groups with multiple med-tech exits.
You can invest with confidence, knowing field experts and experienced investors have a stake in our success.
Watch: Hear from Brian Scudamore on why he invested in Smart Nora.
Smart Nora is backed by powerhouse investors: Brian Scudamore, who's built $1B revenue in consumer brands, WeShall Investments with breadth of experience across tech startups and Santa Barbara Angels Groups with multiple med-tech exits.
You can invest with confidence, knowing field experts and experienced investors have a stake in our success.
Watch: Brian Scudamore on why he invested in Smart Nora on Dragon’s Den TV Show.
Watch: Hear from Brian Scudamore on why he invested in Smart Nora.
20+ years in executive leadership, design Innovation, product design.
15+ years digital marketing, D2C, consumer service, and operations.
40+ years management, R&D, engineering across industries.
20+ years machine learning and data science leadership.
25+ years scaling businesses globally.
20 Years in High Growth Consumer-Oriented Health.
Leader in Consumer Sleep Science.
30 Years in Management, Cloud Computing, and R&D.
20+ years in executive leadership, design Innovation, product design.
15+ years digital marketing, D2C, consumer service, and operations.
40+ years management, R&D, engineering across industries.
20+ years machine learning and data science leadership.
25+ years scaling businesses globally.
20 Years in High Growth Consumer-Oriented Health.
Leader in Consumer Sleep Science.
30 Years in Management, Cloud Computing, and R&D.
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Individuals over 18 years of age can invest.
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
The Common Stock (the "Shares") of Smart Nora LLC (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
In the event of death, divorce, or similar circumstance, shares can be transferred to:- The company that issued the securities
- An accredited investor
- A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com.
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
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